Sony Projectors

European AV distributor MultiVision has teamed up with Sony Projectors in a drive to generate more profit for the IT channel. Launching the initiative, Mike Pullon, MultiVision’s MD, comments: “The distinction between AV and IT strategies is increasingly getting smaller. In the past, Sony Projectors products were selected on their ability to meet the identified presentation needs of the application. Today, while image integrity remains absolute, it is important to understand the IT environment in which the sony projector product is to be used. This is driven by the shift in end user sony projectors buying decisions, where the purchase of presentation technology sits firmly in the remit of the IT department.” MultiVision says its aim is to help resellers recognise that a sony projector or sony plasma screen is a computer peripheral – and one that promises solid margins. It adds that the technology that is built into Sony Projectors new product range makes wireless connectivity and the ability to integrate an AV solution into a network totally achievable. Mike Pullon says resellers should talk to MultiVision because in addition to comprehensive inventory, flexible finance arrangements and efficient logistics the company can offer them access to much more support. He says: “For example, we offer the most comprehensive sony projectors support programme in the industry. Our MotiVate scheme helps to identify prospects, target messages to them, and follow up the contact – all at the touch of a button. Other on-line tools include downloadable price lists, product comparisons and technical support to name but a few. Add to that a major new sony projectors lead generation strategy which is due to launch shortly and you can see how serious we are about working proactively with this channel.

Sony Projectors and Sony Plasma screens can be purchased online.

The best place to purchase Sony Projectors in the UK is from www.shopuk.co.uk